I was thinking of myself because pink is my go-to eyeshadow color. Pink was more the bubblegum-y, popular girl. She probably wore a boho skirt and had a crochet rug. “The blue shadow palette, I thought of the phrase ‘I’m psychic’ and a lot of the shades are named in theme with that. “To me, the purple girl is the fiercer, b-hier, mean girl, if that makes sense,” she says. Speaking of “cool girls,” when designing the three eyeshadow palettes, Iggy dreamed up three specific types of early 2000s it-girls and what their makeup collection would look like. I grew up not having very much money myself and always wanting those things cool girls had that I wanted to be – or even saving enough money to buy a CD of somebody that I really love to listen to.” When I’m thinking of making things that I make, I want them to be accessible to everyone. “For me, that stuck out because I rarely see eyeshadow that has actual quality for the price point they’re at. ![]() “They have so many bright, vivid, crazy colors and when I tested out the makeup, the pigment and everything was really creamy and great,” she explains. BH Cosmetics is known for its affordability without sacrificing quality (every item in the collection is under $30), something that was important to Iggy.
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